SC Asset Unveils New Conceptual Design for Future Living

Emphasizing the Idea 'Home is Everything'

 

SC Asset Corporation Public Company Limited, or SC, a leader in living + solutions, represented by Mr. Nattakit Sirirat, Head of Marketing, stated that, "The COVID-19 pandemic has significantly altered the lifestyle of people in Thailand. One of the measures taken was Work From Home, which allowed people to spend more time at home during this period. Therefore, the company conducted a study to identify pain points and solutions to meet future living needs, aiming to develop new housing projects that will sustainably strengthen our horizontal portfolio. We conducted qualitative and quantitative research, segmenting our target audience into three generations based on family members, to study consumer behavior in the latter half of 2020. This helped us understand the deep factors and future housing needs related to the establishment of new norms and lifestyle changes. We found that the perception of the word 'home' has shifted from merely a place to sleep or rest to a broader understanding: 'Home is Everything.'

While the key factors for purchasing a home remain location and value, which are still the top priorities for everyone, additional factors must also address living needs. These can be divided into three main areas:

  1. Looking for Proper Space & Green Space - This means needing private areas, whether for suitable workspaces or spaces for favorite activities, which vary by age. Another important factor is green space both inside and around the home for relaxation or group activities.
  2. Looking for Energy Saving - This addresses the need for energy efficiency or effective ventilation systems to help reduce electricity costs, especially as people spend more time at home due to Work From Home.
  3. Easiest Clean Material - While concerns about germs are not a primary factor, there is a significant emphasis on choosing materials that are easy to clean.

 

Mr. Nattakit further stated, "To create a home that meets everyone's needs through the concept 'Home is Everything,' we have developed a Conceptual Design in collaboration with our design team based on SC Asset's methodology, which includes Product Design and New Feature Design. This not only addresses product quality but also aims to create a great customer experience. SC is committed to being a trendsetter in single-family homes and to becoming the number one brand in customers' hearts.

We are excited to showcase some highlights developed to meet living needs, such as adaptations in the second-floor hallway of the home, designed in a modern and unique style while optimizing space usage, including:

 

  1. Work From Home Function - A glass-partitioned area that provides both privacy and convenience for work, allowing for meetings without external noise interference, similar to a pod that supports new activities like podcasting or Facebook Live.
  2. Movie Theatre Function - A space that creates a unique romantic atmosphere for relaxation after a long day, featuring a vertical garden and a comfortable area to enjoy movies at home, simulating a cinema experience.

 

 

Please stay tuned for the concept 'Home is Everything,' a new prototype home that embodies everything about living and is designed for everyone. More updates on SC Asset's future horizontal projects will be coming soon, along with the SC Sneak Peek series and other new programs on the SC Asset page, showcasing selected projects for your enjoyment. For more information, please call 1749 or visit www.scasset.com.